Kids Hits is bringing a new range of products developed under licence from Paramount to the Central and Eastern European (CEE) market. The range features beloved characters from PAW Patrol, SpongeBob SquarePants, Garfield and Teenage Mutant Ninja Turtles.

We are excited to introduce our partners to a portfolio spanning learning toys, creative activities, plush companions, everyday accessories and outdoor play. Bringing together four internationally recognised entertainment brands, the range creates opportunities for distributors and retailers to expand their offering across complementary categories.

Discover the Portfolio

PAW Patrol: Learning, Creativity and Everyday Adventures

Chase, Skye and their friends feature in a collection designed for learning, creativity and play. The assortment includes interactive learning tablets, educational posters, sound books, interactive pens and card readers, alongside drawing tablets, light-up watches and character pillows with blankets.

SpongeBob SquarePants: Favourite Characters to Cuddle and Collect

SpongeBob, Patrick and Gary bring the colourful world of Bikini Bottom to a collection of plush toys and stress-relief toys. With different sizes and character styles, the range offers options for gifting, imaginative play and collecting - giving fans more ways to enjoy their favourite characters beyond the screen.

Garfield: A Classic Character with Plenty of Personality

The Garfield collection captures the character’s unmistakable look in plush toys, cushions and squeeze toys. From sitting and standing plush versions to Baby Garfield, the assortment brings this familiar feline into playtime and home spaces.

Teenage Mutant Ninja Turtles: Ready for Everyday Action

The Teenage Mutant Ninja Turtles collection combines everyday accessories with products for active outdoor play. Backpacks, shoe bags and belt bags bring the Turtles into daily routines, while skateboards and penny boards extend the range into outdoor adventures.

New Opportunities for Our Partners

From educational toys and plush gifts to back-to-school accessories and outdoor play, the portfolio supports a variety of retail needs. Partners can explore individual categories or build broader character-led collections to suit their customers and sales channels.

We look forward to working with our distributors and retailers to bring these collections to markets across CEE.

To learn more about the portfolio and discuss the product range for your market, contact the Kids Hits team.